TAKE ACTION INTERACTIVE

It's urgent that we get the housing affordability crisis on the agenda in Congress – and it can be cool. There are prizes and many fun rewards for taking action. Make sure your supporters and employees know it.

RALLY YOUR NETWORK
TALK TO CONGRESS
TELL THE WORLD

Already have an account? LOG IN

TAKE ACTION INTERACTIVE

It's urgent that we get the housing affordability crisis on the agenda in Congress – and it can be cool. There are prizes and many fun rewards for taking action. Make sure your supporters and employees know it.

Already have an account? LOG IN

RALLY YOUR NETWORK
TALK TO CONGRESS
TELL THE WORLD

SEND A
MESSAGE

It’s time for Congress to put America’s housing affordability crisis at the top of the agenda.


CHANGE THE CONVERSATION

YOUR TAKE ACTION TOOLKIT

LET’S SEND CONGRESS 1 MILLION MESSAGES

As an advocate, you know what’s at stake. More than 20 million American families – including seniors, millennials, veterans, people with disabilities and the working poor – can barely keep a roof over their heads, paying more than half of their income on rent or mortgage and utilities. That’s unsustainable, and it’s holding our communities back.

This campaign was designed to help influential people like you mobilize your own supporters to deliver a clear, consistent, urgent message to Congress during the height of this election year: Americans can’t afford places to live and need help.

Together we can get housing on the agenda.


EMAIL SAMPLE / NOVEMBER 2016

SUBJECT: ONE MORE WEEK Until Election Day – Let Congress Know That Affordable Housing Is Important.

Dear Friend,

We have one more week until Election Day.

We have some great news! We’ve hit our goal of 1 in 5 members of Congress taking action on housing affordability in the lead-up to the election. Congratulations to you for making this happen! Members are tweeting, writing and speaking about the issue, and some are seeing housing needs firsthand. Check out who’s doing what here [link to MOC activity page].

Between now and Nov. 8, let’s make a HUGE final push to send messages to Members of Congress that housing affordability must be a priority. We’ve written the action alerts for you – check out sample emails, newsletter blurbs and tweets in our handy online toolkit [link].

If your organization hasn’t signed on to the national letter to Congress [link], make it happen today!

As a bonus, our week of t-shirt giveaways starts right now. The more actions you take, the more you can win.

Together we can – and we will – Make Room.

Here are three things you can do this week:

  • Sign the national letter today.[link to http://www.makeroomusa.org/take-action-organizations/#national-sign-container]
  • Log on and earn points at https://1-million-messages.makeroomusa.org/. Earn 50 points on any day until Election Day and you’ll automatically be entered to win a Make Room t-shirt. 5 winners will be drawn each day.
  • Share this email and rally your network to send a message and tell their story.

Every day until Election Day, together let’s deliver one clear message to Congress: Americans can’t afford places to live and need help.

I hope you’ll join us. We can’t achieve our ambitious goal of 1 million messages without you.

Thanks,


NEWSLETTER INSERT / NOVEMBER 2016

Help Send 1 Million Messages to Congress. And Win!

Next week will be Election Day and [organization name] is joining the campaign to send 1 Million Messages to tell Congress that Americans can’t afford their homes and need help. Please join too!

There is only 1 week left for us to reach the goal, and we can’t lose an ounce of momentum.

Send messages, recruit friends and tell your story. If you do you can win this awesome T-shirt announcing your support for this campaign.

Nov1_irentivote_500x282


WEBSITE PROMO / NOVEMBER 2016

Send a Message Before Election Day

Why isn’t the high cost of housing an election issue? Let’s send 1 Million Messages to make it one.

There is only 1 week left and we can’t lose an ounce of momentum. Send messages now to let your elected officials know that too many Americans can’t afford places to live and need help, Make Noise. Make Change. Make Room. [link to https://1-million-messages.makeroomusa.org/]

Renters-voice-election_700x700


LETTER TO THE EDITOR / NOVEMBER 2016

To the editor:

Residents of [CITY/STATE] need action on housing affordability (“ARTICLE TITLE”)

Today far too many families are forced to spend more than half their incomes on rent or mortgages, according to Make Room, a campaign advocating to end our nation’s rental affordability crisis.

With such a large portion of incomes going to housing costs, households have little left for healthy food, clothing or medicine, forcing people to make difficult tradeoffs. And it is not just a problem for some: When families have less money to put back into local businesses, the local economy can’t thrive, which hurts us all.

Struggling households are found all across America, in urban, rural and suburban communities. In [YOUR CITY/STATE][Insert your own details about how the crisis is impacting your community]

Our communities need more resources to build more affordable homes and preserve those that exist. Families need help affording homes, whether to rent or to own. Both are increasingly out of reach.

We need our elected officials to be a part of the solution. Representatives from both sides of the aisle must turn their full attention to addressing housing affordability, an issue that affects us all but that has been ignored for far too long.

[Name] [Organization] [Local Address/Contact Information]


ASK SOME QUESTIONS AT A TOWN HALL


FOR INDIVIDUALS

Despite working hard and doing everything right, more than half of my income goes towards rent. Every month I have to make a decision about whether to pay my rent, buy groceries, or pay other bills. What will you do to help people like me deal with rising rents?


FOR INDIVIDUALS

In our community, too many families are paying more than half of their income on housing costs. As a result, they have to make difficult choices between paying their rent or mortgage, buying groceries, getting healthcare and paying other bills. We urgently need more affordable options. But Congress has repeatedly cut resources to help families afford rent and down payments over the past 5 years. What will you do to increase these resources?


FOR INDIVIDUALS

Far too many people in our community – including seniors, veterans, people with disabilities and families with kids – are paying more than half of their incomes on rent or mortgage. Many people are worried about becoming homeless. The problem is only getting worse, but Congress hasn’t seemed to register that this is major problem. What will you do to make sure that Congress pays attention to the needs of regular people our community?


FOR ORGANIZATIONS

I work for [organization name], an organization based in [city] that helps [mission]. New studies have shown what we have always known: that housing is the first rung on the ladder of opportunity and that without an affordable place to call home, it is very difficult for families to get ahead. What will you do to ensure that everyone has access to an affordable place they can call home?


TAKE YOUR CONGRESSPEOPLE ON A TOUR


SET IT UP

Reach out to their scheduler with a range of dates. Check to see when they’ll be home from DC here. Include details on where you’d like to take them and who else you plan to invite.


INVOLVE THE COMMUNITY

Make sure to involve one or more people who can tell their story of how they’ve been affected by the housing affordability crisis. This could be someone you’ve helped or someone who needs help.


MAKE A MEDIA PLAN

If your member of Congress has signed off, consider inviting a reporter along. Take photos for social media and your website.


FOLLOW UP

Send a thank you note. Tweet at your member of Congress to thank them for learning more about the housing affordability crisis. And make sure to let us know at info@makeroomusa.org so we can give them credit too


SIT DOWN WITH YOUR CONGRESS PEOPLE


KNOW YOUR MEMBER

Before you meet, put yourself in your member of Congress’ shoes. What have they said about housing in the past, if anything? If you were them, what would make you care about the housing affordability crisis?


FOCUS YOUR MESSAGE

Unless you know otherwise, assume that your member of Congress isn’t a housing expert. Bring the facts but leave the jargon. Ask them to make housing affordability their top priority now and in the next Congress.


MAKE IT PERSONAL

Tell stories of why more resources are needed. Bring a person who can give a first-hand account of how hard it is to find an affordable place to live in your community.


FOLLOW UP

Send a thank you note. Tweet at your member of Congress to thank them for learning more about the housing affordability crisis. And make sure to let us know at info@makeroomusa.org so we can give them credit too


#MakeRoom / @MakeRoomUSA


LEADING THE CHARGE