Nearly three quarters of likely voters agree that affordable housing should be a core component of Democratic and Republican Party platforms

76 Percent of Likely Voters Are More Likely to Support a Candidate Who Has Made Affordable Housing a Focus of His or Her Campaign

For Immediate Release
July 14, 2016
Contact: Zigis Switzer, Group Gordon

Nearly three quarters of likely voters agree that affordable housing should be a core component of Democratic and Republican Party platforms 

Today Make Room, a nationwide campaign giving voice to American renters, and Ipsos Public Affairs released the results of a national public opinion poll revealing that 76 percent of Americans who are likely to vote in the 2016 presidential election are more likely to support candidates who make housing affordability a focus of their campaigns and a priority in government. A nearly unanimous 92 percent of Democrats, as well as a significant 55 percent of Republicans and 78 percent of Independents, say that they are more likely to support a candidate who makes housing affordability a focus of their campaigns and priority in government.

Moreover, a majority of likely voters – 72 percent – agree that housing affordability should be a core issue of the Democratic and Republican party platforms. This holds true across self-identified party lines, with 84 percent of Democrats, 58 percent of Republicans and 69 percent of Independents agreeing that political parties must include housing affordability as a core platform issue. Likely voters not only want to see affordable housing on party platforms but also consider the issue to be an important factor in their voting decisions: Six in ten (60 percent) likely voters report that housing affordability is a key issue for them during this election season.

“The dual challenges of rising rents and stagnant wages do not discriminate: millions of Americans, regardless of political affiliations, are struggling to afford their homes and are living in fear of an unexpected expense or reduction in hours at work leading to eviction or homelessness,” said Angela Boyd, managing director of Make Room. “Candidates for public office and current elected officials must prioritize housing affordability and be clear with voters about their plans for addressing this issue as a significant barrier to families’ financial security and our country’s economic prosperity.”

In the U.S. nearly 11 million households, or one in four of all of renters, spend more than half of their pre-tax income on rent and utilities, according to Make Room analysis of 2014 U.S. Census data, the most recent year available. Almost half of the survey’s respondents – 48 percent – who identify as likely voters confirm that an inability to meet rent or mortgage payments has been a problem for themselves or others close to them in the past 12 months.

Despite widespread challenges among Americans in affording housing and strong public support for increased attention to this issue, many likely voters believe that policymakers are not currently doing enough to address the issue. Nearly six in ten (58 percent) likely voters feel that their local elected officials are not taking sufficient action to improve housing affordability. On the national level, approval is even lower – with only 37 percent of likely voters believing that Congress is doing enough to improve the affordability of housing.

The online survey of 811 likely voters was conducted between July 8 and July 11, 2016, in English. Of the respondents, 47 percent identified as Democrat, 33 percent identified as Republican and 16 percent identified as Independent or other.

The complete poll findings are available here on the Ipsos website.

Enterprise Community Partners is the sponsoring partner of the Make Room campaign, with the collaboration and resources of partners such as the MacArthur and Ford Foundations.


About Make Room:
Make Room gives voice to struggling renters and elevates rental housing on the agendas of our nation’s leaders. We’re advocating for better policies and telling the stories of real families who can’t make rent today. Learn more at

About Enterprise Community Partners:
Enterprise works with partners nationwide to build opportunity. We create and advocate for affordable homes in thriving communities linked to jobs, good schools, health care and transportation. We lend funds, finance development and manage and build affordable housing, while shaping new strategies, solutions and policy. Over more than 30 years, Enterprise has created nearly 340,000 homes, invested $18.6 billion and touched millions of lives. Join us at

About Ipsos Public Affairs:
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research. Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world’s leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.